For such a fast growing industry, mobile operators need to be constantly offering new and innovative value-added services such as Prepaid International Roaming, International MMS, Reduced International Call Rates, and EDGE-based data services. Moreover, as 3G networks are still to be established, operators are optimizing services that can run on regular GPRS/EDGE networks.

Telenor Pakistan's Mobile TV is one such offer. The service enables customers to watch TV content on their GPRS/EDGE-enabled handsets anywhere, anytime. This is a unique and innovative service in Pakistan, and at par with only a few other mobile operators in the region.

Worldwide it is estimated that there are more than 120 networks that offer mobile TV commercially such as those in South Korea, Japan, India, UK, Ireland, Italy, and the US. In South Asia, Pakistan is the second country after India that has successfully launched the... Read More