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By Lim Chuan Poh...... CEO of SingTel Mobile and EVP SingTel's Consumer Business Group |
In
February this year, SingTel launched
its commercial 3G services. A major draw
for customers is that local video calls
are priced the same as local mobile voice
calls. This can be as low as 10 Singapore
cents per minute. In contrast, some operators
in Japan , for example, were previously
charging their video calls 60 per cent
higher than normal voice calls... |
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SingTel also offered customers a retail 3G data charge that is 30 per cent cheaper than the retail GPRS charge. It will cost 3G customers just S$3.50 per megabyte of data use. To make its 3G content “connect” better with customers and to differentiate its offerings from that of its competitors, SingTel offered more locally-produced content for video-streaming and downloads instead of solely depending on imported shows.
As such, customers get access to a wide range of programmes from news to entertainment, and comedies to paranormal phenomena. As a full-service provider, SingTel is positioning its 3G service as going beyond the mobile sphere. Instead of targeting a purely mobile base, there is the potential to extend the benefits of 3G to fixed line and broadband Internet customers as well.
The service was thus launched under a marketing initiative called ‘ 3 lo G y'. It helped customers be more aware that 3G can enable video communications whether they are at work Read More |
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