can a consumer really take on a one-inch screen? If mobile TV is the messiah of ARPU, then how exactly should operators offer content that is usable, compelling and appropriate? If we zoom out from the mobile TV huddle, it appears the only surefire ARPU booster will be to offer snippets of video as part of a larger mosaic of highly targeted and customizable opt-in services.Operators have a number of choices in delivering mobile video to subscribers—from downloadable clips, to live streaming television, to peer-to-peer applications such as push-to-video and video messaging. While it appears there is a small market for streaming content, the one-size-fits-all approach will prove less compelling over time. After all, and at approximately $15 per month, consumers ultimately will want more flexibility in programming and length. Furthermore, networks are currently optimized for peer-to-peer communication. Read More